UX Designer & IT Business Analyst
Healing Spaces: Wellness For Marginalized Communities
UX/UI Designer
Winter 2025
The Challenge:
A Chicago-based therapist curated "Healing Spaces" in 2025, a live therapy workshop focused on health and wellness practices for marginalized communities.
The client needed a user-friendly and engaging online platform to manage event registration and ticketing for different audiences. Since this was the first event, the client also needed marketing materials to drive traffic to the site.
Key Highlights & Outcomes:
Rapid Ticket Sales: Tier 1 tickets for the workshop sold out in under 24 hours, demonstrating the effectiveness of the registration and ticketing system in capturing early interest.
Streamlined Multi-Path Registration: Designed intuitive registration flows for panelists, community vendors, and volunteers, ensuring a clear and efficient experience for each user group.
Enhanced Brand Presence: Developed a comprehensive branding kit, including a unique logo and typography, that visually communicated the event's focus on healing and well-being, creating a strong and consistent brand identity.
Responsive and Accessible Design: Created a fully responsive website, designed in Adobe XD, ensuring a seamless and engaging experience across desktop and mobile devices, maximizing accessibility for all potential attendees.
Integrated Content & Social Strategy: Developed a content marketing plan and created engaging social media content (TikTok, Instagram, LinkedIn) to build anticipation, drive traffic to the registration site, and amplify the client's mission.
Tools & Skills:
Adobe XD, Adobe Illustrator, Basic JavaScript, Wix Studio.